Size requirements

Primary logo

The Primary logo may be used in various sizes, but the following guidelines will help to ensure a consistent approach to logo application on all materials.

The minimum acceptable size of the Primary logo is 1.5 inches wide in print and 1.25 inches for web applications. In general, the only instances where the Primary logo should be printed in its smallest size of 1.25 inches wide is on applications where the logo is placed next to several other small logos. An example of this would be a sponsor logo placed in an event program book or advertisement next to the logos of other organizations.

It is recommended that the Primary logo be used in a size that is proportionate and appropriate to the format to which it is applied. For letter size (or similar) applications, the preferred width is 2.5 inches.

The Primary logo should never be disproportionately large relative to other elements. The maximum width allowed on a letter-size (or similar) document is 3 inches wide, and this should be used sparingly. Never use the 3-inch logo for standard business collateral such as newsletters, letterhead, brochures, or similar documents.

The Primary logo may be larger than 3 inches wide on materials including banners, posters, vehicles, signage, promotional products, and other large-scale media. Care should always be taken to maintain sophistication and the proper clear space and proportion to all elements in a layout.

Size requirements

Single line logo

The minimum acceptable size of the Single Line logo is 2.5 inches wide in print and web applications. The only instance where the Single Line logo should be displayed in its smallest size of 2.5 inches wide is on small space merchandise.

It is recommended that the Single Line logo be used in a size that is proportionate and appropriate to the format to which it is applied. For letter size (or similar) applications, the preferred width is 4 inches.

The Single Line logo should never be disproportionately large relative to other elements. The maximum width allowed on a letter-size (or similar) document is 5 inches wide, and this should be used sparingly.

The Single Line logo may be larger than 5 inches wide on materials including banners, posters, vehicles, signage, promotional products, and other large-scale media. Care should always be taken to maintain sophistication and the proper clear space and proportion to all elements in a layout.

NOTE: The Acronym logo may be used on applications where the allowable space is minimal and the Primary logo would be illegible. It may also be used in other materials and merchandise so long as the full wordmark is spelled out elsewhere, or the Primary logo is used, on the same piece.