Our visual system
These guidelines are much more than a set of rules.
Our goal is to inspire consistent and powerful communications throughout Woods Hole Oceanographic Institution. The graphics and visual elements compiled here give you both the flexibility and the guidance you will need to be effective and compelling, whether you are creating marketing materials, developing an internal presentation, or reaching out to the larger community. With your help, the look and feel of everything we create will reflect our standards, our values, and our overwhelming commitment to our ocean, our planet, and our future.
Please take a look at the following pages to review the logo system, examples of best practices, and other brand elements to help guide you as you create your own materials.
For further guidance, please reach out to creative@whoi.edu.