The WHOI brand is our most valuable asset, and we must all be brand ambassadors.

The WHOI brand starts with you. It’s your stories. Your enthusiasm. Your optimism about what our Institution can do, together.  A consistent brand is key in communicating our core values of excellence and integrity and consistent use will reflect our values and overwhelming commitment to our ocean, our planet, and our future. Use these best practices, templates, tools, and guidelines to incorporate the brand into your materials.