Logo proportions

Choosing the correct size of the logo depends on the size and format of the final product. The Logo Size Requirements in these guidelines establish the foundation for sizing logos on all our materials. It is important to maintain balance of our logo to other elements in the layout. Never scale the logo too large or too small. The logo should not dominate a layout or overwhelm other important information. The logo should also not be scaled so small as to be lost in the layout.

NOTE: The proportion guidelines for each of the responsive logos are the same as the primary logo shown on this page. The primary logo referred to in the image below is the bottom left logo.