Incorrect logo usage
The logo examples on this page illustrate incorrect uses and unauthorized applications of our logo. Any distortion or alteration to the logo design, proportions, colors, typography, or orientation will change the appearance of the logo, invalidate its purpose, and dilute the brand.
NOTE: The proportion guidelines for each of the responsive logos are the same as the primary logo shown on this page.
Incorrect logo color usage
Unacceptable backgrounds
The backgrounds shown on this page are unacceptable examples on which to place the WHOI logo.
- logo on a secondary color background
The logo should never be placed on the secondary orange or secondary green. - logo on a black background
The logo should never be placed on a black background. - logo on a busy photo background
The logo should never be placed on a photo that is too busy, causing the logo to be illegible. - white logo on a non-brand color background
The logo should never be placed on a non-brand color background. - illegible logo on a toned photo background
The logo should never be placed on a toned photo background where the contrast isn’t enough for the logo to be legible. - logo on a busy texture/pattern background
The logo should never be placed on a busy texture or pattern background. - one color logo on a toned photo background
The one color logo should never be used in place of the full color logo on web applications or when there are no printing limitations. - white logo on a secondary toned photo background
The white logo should never be placed on a secondary toned photo background.
